About us

Sudtipos was founded in 2002 as a collective of graphic designers passionate about type. Since the beginning, Sudtipos has delivered typographic solutions to design challenges in product packaging, advertising, and corporate identity. Over the years the group has grown in number, skills, and influence – Sudtipos faces have appeared in high-profile campaigns for Coca-Cola and Levi’s, and in the pages of The New York Times, and the group has created custom faces for international clients such as The History Channel and C&A. But the original vision of Sudtipos remains: to translate the aesthetics of culture and commerce into technically sophisticated typefaces that help creative professionals create work that impresses clients, attracts customers, and builds brands.

Sudtipos typefaces have received awards from the Type Directors Club, Communication Arts, Tipos Latinos, and others.

Contact

Jorge Newbery 3988
1427, Buenos Aires
Argentina

sudtipos@sudtipos.com
+54 11 45537075

Alejandro Paul

Alejandro Paul

Type designer / Founder
Alejandro Paul
Alejandro Paul
Ale Paul is one of the founders of the Sudtipos project, a key reference for the quality of its work who has contributed enormously in placing Argentina firmly on the map of Graphic Design.
Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands.
With the founding of Sudtipos Ale shifted his efforts to typeface design, creating fonts and lettering for several agencies, medias and magazines along with commercial faces.
In 2012 his font Piel Script was selected at Letter2. He has received four certificates of excellence from the Type Directors Club NY and eight from the CommArts type competition and several awards at the Tipos Latinos biennial of typography.
He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design. He has also taught seminars and spoken at many conferences like the AGI Open Seoul, Type Master Weeks NY, TypoBerlin, TypeCon, Pecha Kucha and Atypi conferences, at the Type Directors Club in New York City, and at events and universities all around the world.
His work has been featured in publications around the globe, including Eye, Etapes, Communication Arts. Print, Creative Review, Visual, Creative Arts, Novum and many others.
He has been designated ATypi’s country delegate and is a member of the Alliance Graphique Internationale and the first one for Argentina.
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Diego Giaccone

Diego Giaccone

Type designer / Founder
Diego Giaccone
Diego Giaccone
Recipient of the Konex Award 2002.
He was pointed out as one of the best designers among five in the Argentine Graphic Design area. He graduated as Graphic Designer in the Architecture Design and Urbanism University of Buenos Aires (FADU-UBA). He was also a teacher at this institution. He shown his work in collective and individual expositions on many occasions, and many of his works were published in different publications. He gave conferences in different chairs from Design, Typography and Packaging.
In 2004 he plublished QueBranding!, his first book about big brands in unpleasant situation.

During 1993-1998 he became a member of the department of Packaging Design of Arcor Group, where he designed consumer packaging for different markets. Arcor is a world leader in confectionery and exports to 45 countries around the world.
During 1998-2003, he worked at Interbrand Avalos & Bourse, being Design Director from 2000 to 2003. During October/November of 1999 he worked at Interbrand Newell and Sorrell of London, in the departments of Packaging and Communications.
During 2003-2005, he was a Consumer Branding Director of FutureBrand Argentina.
Now he is the founder and Brand Creation Director of SURE BRANDESIGN (www.surebrandesign.com), with expertise in Brand Strategy, Brand Name, Brand Arquitecture, Brand Packaging and Brand Type.

For the last 15 years he has developed projects for Molinos Group, Arcor, Quilmes, Bodegas Chandon, Concha y Toro, Viña San Pedro (Chile), Adler, TVB Company, Adams, Nabisco/Terrabusi, SAVA Gancia, Bodegas Nieto Senetiner, Unilever, CCU, Peñaflor Group, El Esteco, Petrobras, Cadbury/Stani and Pepsi.
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Claudio Pousada

Claudio Pousada

Type designer / Founder
Claudio Pousada
Claudio Pousada
Visual Comunication Designer from UNLP. He taught in the same university course. He has dedicated to TV's graphics for 17 years. He has worked for 10 years as Art Director in America Multimedia in Buenos Aires. He founded SinergiaLab working for Disney Channel, FoxKids, UOL, IPlan, Channel 13, Channel 9 and Endemol.

He created the first seminary about Identity Design on TV. He is member of the International Broadcast Design Asociation since 1993. His works have been published in different media. He presented in BDA Miami 2000 Paisaje Latino, an investigation about identity on TV. Founder of Kit-Che-N, 1st Latinamerica's multicompany television project, with the best of latin tv, Miami, 2001. He received many awards in BDA-PROMAX for his works and for being part of the "Latinamerica's best creative equipment". Founder of the experimental typographic project SantoTipo. Sudtipo's co-founder, first argentinian colective foundry of digital typography. Designed the no tipographic font system “icons of icons": SL Che, SL Gardel. SL Borges, SL Cortázar, SL Evita and SL Fangio. 2003.
Also designed the SL So Prolix, SL Titanes and SL Frank America fonts.
He creates the Communication and Image Department of Channel 9, Buenos Aires; making the realese of the 2005 season.
Creator of Canal-i, an interactive TV signal dedicated to the youth, creating the concept and the image of the channel. Caracas Venezuela. 2005-2006.
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Ariel Garófalo

Ariel Garófalo

Type designer / Founder
Ariel Garófalo
Ariel Garófalo
Ariel is a Graphic Designer (UBA), and for 11 years he directs his own consulting company of Design and Branding NEWSDESIGN.RED (www.newsdesign.red).
With 20 years of experience on the market, he has realized projects of redesign of diaries and magazines for different medias of America, Europe and Africa.

He has worked also for international signatures such as Danilo Black, Garcia Media and has developted hiself also as director of art and teacher of typography and publishing design in the University of Buenos Aires.

His projects have been published in the magazine Novum of Germany and the magazine Design 360 of China between other medias. He has dictated conferences and workshops on design of medias in the Inter-American Company of Press (SIP), the festival Design Fest of Mexico, the French Alliance and diverse universities of Latin America. His works received prizes to the excellence of the Society for News Design (SND) and the SND Scandinavia.

He is one of the founders of Sudtipos.com, firstly Argentine fundidora grupal. He has designed diverse sources and re-designed the logos of big medias as Reform and Mural of Mexico, The Telegraph of Ecuador, Him Wage of Montreal of Canada, Hispanic World of The United States, Popular Diary of Argentina, among others.
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Angel Koziupa

Angel Koziupa

Type designer
Ariel Di Lisio

Ariel Di Lisio

Type designer
Ariel Di Lisio
Ariel Di Lisio
Ariel was born on October 29, 1972 in Buenos Aires, and studied Graphic Design at the University of Buenos Aires. During the period between 1993 and 1997 he worked at the clothing and footwear brand Puma. In 2001 he founded his agency Twentyfive™, specialized in Branding and Typography and providing services for clients from different industries, such as fashion, architecture and music.
His work has been internationally published in several websites, design books, magazines, and typography journals from around the world. In 2009 the prestigious I.D. Magazine selected him among 40 other outstanding designers of the year in its annual edition. That same year he was selected to participate in Lubalin Now Exhibition Center of Design and Typography at Cooper Union, New York.
He have worked as design professor at the university © CEDIM of Monterrey, Mexico and UDEM (University of Monterrey, Mexico). Today he is advisor in the Branding Postgraduate at FADU, UBA. He has given lectures and workshops at various universities and design congresses in Argentina and around the world.
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Carolina Marando

Carolina Marando

Type designer
Carolina Marando
Carolina Marando
Carolina Marando is a graphic designer from Buenos Aires, Argentina. She graduated from the Gutenberg Foundation in 2012. During her career Carolina developed a passion for letters and illustration, which motivates her each day to research, practice, and experiment within this immense universe. The aspect of this process she most enjoys is its constant education, by which she continues to refine herself as a graphic designer, calligrapher and typographer, since she believes that in order to understand letters, one must approach them from all perspectives.
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Elí Castellanos

Elí Castellanos

Type designer
Elí Castellanos
Elí Castellanos
Elí Castellanos studied graphic design in Oaxaca, Mexico. He has published retail fonts with different foundries; he has also produced fonts for mexican type designers. During 8 years, he was teaching typography in Mexico.
His work has been selected by the Typography Biennial Tipos Latinos. In 2011 he received the Excellence in Typography Award by Communication Arts Magazine. In 2014 he won the Gold Prize by the Morisawa Type Design
Competition. Currently he works as a fulltime font developer in London, UK.
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Fer Cozzi

Fer Cozzi

Type designer
Fer Cozzi
Fer Cozzi

Fer is a Graphic Designer born in Buenos Aires, Argentina. She obtained her diploma at the University of Buenos Aires, and later completed the postgraduate Career in Type Design at the same univeristy – where she also teachs in the Graphic Design and Typography courses and works as assistant professor in the Master in typeface design. Designer, talkative and passionate about letters, she approached calligraphy by doing several courses with the most prestigious calligraphers. She lectured several workshops on experimental typography, calligraphy and monograms. She is part of Tipos Latinos Argentina and her work has been selected for various Typography exhibitions, such as Tipos Latinos and Pangramme.

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Guillermo Vizzari

Guillermo Vizzari

Type designer
Guillermo Vizzari
Guillermo Vizzari
Guille Vizzari is a Graphic Designer, Type Designer and Letterer born in Buenos Aires, Argentina. He concluded his degree at the University of Buenos Aires, where he also obtained a postgraduate diploma as Type Designer.
After teaching at graduate and postgraduate courses at that house of studies, he met Yani Arabena, with whom he began to develop a personal project combining lettering with illustration and calligraphy, this being the first step that led them to work together.
His pursuit of learning and his passion for education also led him to continue his training with professionals such as Ken Barber, John Downer, Christopher Haannes, Silvia Cordero Vega, María Eugenia Roballos and Betina Naab, adding to his previous experience in the study of figurative drawing and illustration.
His typographic projects can be found mainly at Sudtipos, and in custom type design projects for various clients.
Along with Yani Arabena, they currently lead their studio «Yani & Guille» based in Buenos Aires, specialized in Calligraphy, Lettering and Type Design.

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Joluvian

Joluvian

Type designer
Joluvian
Joluvian

I’m a venezuelan freelance graphic designer based in Madrid. I was born and raised in Mérida, a city with the best weather ever, the most warming people and greatest-inspirational landscapes you have ever seen. I grew up drawing letters with stencil shapes and painting in the walls. I always noticed my father and grandfather handwritings, both of them really clean and stylized much like English style, that kind of got into me. I started drawing until my father put me in classes with pencil, pasty, charcoal and finally oleo, but like every other kid I finished painting graffiti’s in the streets. Later, I got serious and major in Graphic Design.

Most of my firsts years of working life I travel around a couple of countries where I learned different cultures and sides of the design. I spent a season working in Orlando, Florida, in a small printershop. I returned to Venezuela and spent another season working in Merida. A year later I went to Tijuana, Mexico where I worked in a design studio for one year. In 2005 I return to my country, but then to the capital, Caracas, where there was no more peaceful life, I lived there for five years working in the chaotic world of the advertising agencies. In the Ghersy Group I got to be Art Director, managing national and international brands as Brahma Beer (Brazil), Peugeot, Pfizer, among others. In between, I tried to develop more some hobbies that I always liked. I studied for a year cook, and major as a Chef and made some courses to become a pilates trainer. In 2009 I decided to enlarge my knowledge and came for a year to Madrid to study 3D, but this year became into 5 years and I think others will be more. I haven´t stop studying but know I mainly put my effort between two fields: calligraphy and illustration.

What have I become? Right now without never stop practicing and looking for more references I´m swimming between the pure calligraphy works and lettering designs that can get reloaded with illustrations and 3D details.

So, what can I say to you? Never forget why you started to study design. Everything that you will learn across your life will be useful in some way. Motivation and interest will be your greatest allies in this journey full of both color and diversity. Not always is going to be easy or well valued, money can become a barrier don’t let it; keep working for what makes you happy.



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Kathy Milici

Kathy Milici

Type designer
Kathy Milici
Kathy Milici
Kathy Milici is an internationally known calligrapher, designer, instructor and mentor. She happily admits to being obsessed with letters since early childhood. With a studio located in Newton, New Jersey, US, her work has been seen in national magazines and on television. A popular instructor for the Society of Scribes in New York City and at IAMPETH annual international calligraphy conferences, Kathy teaches both at home and travels the country, lecturing and teaching calligraphy and the related arts. The originator of “Gratitude Script,” a modern typeface in collaboration with Ale Paul, her work is both exhibited and commissioned by individuals and corporations alike, and is held in private collections all across the US. After almost 40 years as a professional calligrapher, Kathy is still enjoying her lifelong passion for “everything calligraphy.”
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Laura Varsky

Laura Varsky

Type designer
Laura Varsky
Laura Varsky
Laura Varsky is a graphic designer and illustrator from Buenos Aires, Argentina.
Her first forays into the design world came through her involvement with the local independent rock scene. She gradually asserted herself as a designer, specializing in the design of books and CD sleeves. In 2006 she received a Latin Grammy as Art Director for best record packaging.
Four years after her graduation as a designer, she rediscovered the world of illustration working for editorial projects, several labels and artistic projects.
After 10-year professorship in Typography at the School of Design of the University of Buenos Aires, she continues coordinating worshops and giving lectures extensively throughout Latin America and Spain.
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Lu Ronderos

Lu Ronderos

Type designer
Lu Ronderos
Lu Ronderos

Lu is a Visual Communication Designer and a Visual Discourse Specialized Bachelor graduated from the National University of La Plata. During 2015-2017 she was part of the very first cohort to study the Master Degree in Typography at the University of Buenos Aires.

Established in La Plata, Buenos Aires, Argentina, she directs her own design studio and loves sharing typography and design with great people in order to improve her work and enjoy the process.

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Matías Paul

Matías Paul

Type designer
Matías Paul
Matías Paul
Mati is a musician and illustrator and when he was a kid he used to play with letters.
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Pablo Alaejos Pérez

Pablo Alaejos Pérez

Type designer
Pablo Alaejos Pérez
Pablo Alaejos Pérez

Pablo Alaejos Pérez was born in Barcelona in 1982 and loves the expression “discovering new worlds”. This is what took him to travel from his hometown to Buenos Aires in 2006 to start working as an Art Director in a famous advertising agency.

After this decision, he always has juggled not only advertising and graphic design but also Argentina and Spain.

In 2011 joined the Postgraduate in Typography at the University of Buenos Aires, where he went deeper still into this area of graphic design and start designing Landa, his first commercial typography.

Once he finished his studies he began classes in the same Postgraduate and in parallel, he threw himself into digital, joining the world referential company R/GA.

After soaking this knowledge up and collaborating with diverse startups, Pablo was promoted to Head of Art at Possible, where he led a design team of 16 people and worked for German clients such as Siemens, Deustche Bank or BMW.

Nowadays Pablo is living in Madrid, works as Creative Director in Picnic, teaches editorial design at the Istituto Europeo di Design and keeps discovering the world.

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Panco Sassano

Panco Sassano

Type designer
Panco Sassano
Panco Sassano
Graphic designer, illustrator and passionate for typography, born in Mar del Plata, Argentina. He was partner in Smart! Grupo Creativo, where he specialized in Branding and visual identity.
With the desire to continue learning, in his leisure time, he explores with painting, muralism, lettering, and any kind of visual expression which allows him to broaden his creative horizons.
With extensive experience in visual identity and brand architecture, Panco currently works freelance out of Buenos Aires, Argentina, taking on visual identity projects as well as various illustration, calligraphy, lettering, and typeface design assignments for prominent design studios and advertising agencies in both Argentina and abroad.
He is a creative youngster who finds in design and art a more than comfortable way of life, to fulfill his yearning for learning and growing, both professionally and personally.

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Valeria Duarte

Valeria Duarte

Type designer
Valeria Duarte
Valeria Duarte
My main studies include graphic design and photography. I like trying out and playing with every tool that can be related to the visual communication field, such as painting, drawing, calligraphy, collage, photomontage, aquarelle, etc. I specialize in editorial design for newspapers. Within photography, I focus mostly on documentalism and photo essays. I also teach design. I work in teams and by myself too. I wander between orthodox methodology and spontaneous experimentation. I travel as much as I can to learn new things and expand my horizons. I never stop studying or attending conferences, workshops and training courses. I enjoy taking risks, like when I perform aerial silk. I live in a medium-sized city. I often take delight in exploring different worlds, like cinemas, books or rural landscapes. The key to my success? I’d say a bit of curiosity and a lot of persistence.

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Yanina Arabena

Yanina Arabena

Type designer
Yanina Arabena
Yanina Arabena
Yani Arabena is a Graphic Designer, Type Designer and Calligrapher born in Buenos Aires, Argentina. She obtained her diploma at the University of Palermo, and later completed the postgraduate Career in Type Design at the University of Buenos Aires –where she also taught for 8 years.
She always admired Calligraphy and that was how she met who would end up being her mentor in this field, Silvia Cordero Vega. Throughout her calligraphic education and related to the world of letters also studied with John Stevens, Christopher Haannes, Ken Barber, John Downer, María Eugenia Roballos and Betina Naab.
Her notorious interest in Calligraphy applied to Graphic Design –along with the development of a calligraphic style of her own–, lead her to relate with design in a different way, also applying these resources in typographic projects as «Abelina Pro», «Quotes» and «Envelove», which are part of Sudtipos’ catalog.
Along with Guille Vizzari, they currently lead their studio «Yani & Guille» based in Buenos Aires, specialized in Calligraphy, Lettering and Type Design.
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